The campaign achieved international acclaim as “Destination Media Campaign” at the Hospitality ON Awards held in November 2023 in Paris, France. It is an invitation to discov-er the unique, intense energy of Mauritius, the placevto embrace every energy, a destination to feel connected and be free. The “Feel our island energy” campaign, launched in March 2023 by the Mauritius Tourism Promotion Authority (MTPA), has achieved significant success among industry professionals and tourists.
Additionally, there is awareness of the importance of preserving natural resources and promoting sustainability, with the destination aiming to achieve green certification by 2030. It is also a major source of foreign currency. The sector is of vital importance due to its economic significance, accounting for some 24% of gross domestic product and employing around 10% of the local workforce. Tourism is an activity that contributes to the country’s economic and social development. A marked rebound after being hard-hit by the health crisis, confirming the resilience of the destination, which meets the current trends and expectations of travellers looking to unwind and recharge while enjoying authentic and memorable experiences.ĭUBAI UAE – Known for its pristine beaches, dramatic lagoon, charming landscapes and vibrant culture, Mauritius has experienced a notable recovery in its tourism sector in 2023.
