One payment method that stands out for its simplicity and reliability is Cash on Delivery (COD).ĭid you ever wonder why? Whenever we buy something online from a place or person who we are not familiar with, we often have a dilemma of being trapped in a scam. In the dynamic world of E-commerce, convenience and trust play major roles in shaping consumer behaviour. Do you know? Nearly 90% of the new buyers pay with Cash on Delivery (COD).